Inside the Shark Beauty AFW 2025 Pop-Up: A Fully Removable Fit-Out

For Shark Beauty's activation at Australian Fashion Week 2025, STA tiled a full pop-up styling bar in a scalloped pink finish — built to come down as cleanly as it went up. Working with PIM Group, the brand's experiential agency, the brief was a fully branded, photo-ready space with none of the cost or waste of a permanent fit-out.

What was the brief for the Shark Beauty AFW activation?

A four-chair styling bar built for a single fashion week event: mirror stations, branded arch features, and a wall finish striking enough to anchor the whole space in event photography and social content. Because the installation only needed to exist for the run of the event, every material choice had to weigh visual impact against how easily it could be removed afterwards.

Why choose a stick-on finish over a traditional build?

A temporary event stand doesn't get the lifespan to justify a permanent tiled surface — traditional tiling means grout, trades, and a wall that can't be reused or removed without demolition. A stick-on scalloped tile gave the activation the same premium, tactile finish across curved arch surfaces and mirror surrounds, without any of that permanence. When the event ended, the walls came down and the venue went back to its original state.

What did the finished space look like?

A soft coral-pink scalloped tile pattern wrapped the arched booth walls behind each styling chair, with the Shark Beauty neon logo mounted directly onto the tiled surface and backlit circular mirror features built into the same wall. The finish held its pattern cleanly around the curved arch shapes — not just flat walls — which is a harder test for any tile-look material than a straight run.

What does this mean for other commercial and event fit-outs?

The same approach applies to pop-up retail, trade show booths, showroom features, and any fit-out with a fixed end date. If a space needs a premium, camera-ready finish for a defined period — a season, an event, a lease term — a stick-on finish gets the visual impact of tiling without the cost or waste of a permanent install, and without leaving a venue with damage to make good afterwards.

Planning a commercial or event fit-out and want to talk through finishes? Get in touch with the team, or browse STA's commercial project work for more examples.